Which Promotional Tool Is the Most Immediate, Customized, and Interactive

question 71

Multiple Choice

Which promotional tool is the most immediate, customized, and interactive?

• A) segmented advertising
• B) sales promotion
• C) direct marketing
• D) horizontal diversification
• E) public relations

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Definitions:

Normal Rate

The standard or average rate at which something occurs, such as interest rates, inflation, or unemployment rates.

Accounting Profit

The net income of a business as calculated by subtracting total expenses from total revenues, according to standard accounting principles.

Economic Profit

The difference between the total revenue generated by a business and the total opportunity costs of all resources used.

Economic Profit

The difference between a firm's total revenue and its total costs, including both explicit and implicit costs, representing excess return over opportunity costs.