Glasis Is a Type of Paint Made Specifically for Use

question 114

Multiple Choice

Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their auto body shops to use Glasis paint is an example of how a company uses ________.

• A) word-of-mouth influence
• B) public relations
• C) buzz marketing
• D) a push strategy
• E) a pull strategy

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Definitions:

Employee

An individual who is hired by an employer to perform designated tasks in exchange for compensation.

Employment References

Professional contacts or prior employers who can vouch for a job applicant's work ethic, skills, and experiences.

Employee Evaluation

A formal assessment process in which the performance of an employee is reviewed and discussed, typically to make decisions about promotions, raises, and development.