Today, ________ Are Flourishing Due to the Increased Use of Market

question 123

Multiple Choice

Today, ________ are flourishing due to the increased use of market segmentation and market targeting.

• A) chain stores
• B) specialty stores
• C) superstores
• D) discount stores
• E) off-price stores

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Definitions:

Demographics

A basic way to categorize a group of individuals, involving the basic population data that are easily collected, such as age, education level, ethnicity, and location.

Key Audience

A specific segment of the public that is the primary focus for messages, advertising, or products due to their relevance or potential interest.

Attitudes

A settled way of thinking or feeling about something, often reflected in a person’s behavior or responses.

Celebrity Endorser

A famous person who uses their recognition to promote a product, service, or cause, leveraging their influence to reach a wider or targeted audience.