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What are the key functions that members of the marketing channel perform?
Corporate Financial Planning
Involves the development of long-term operational plans for a company, ensuring adequate funding and maximizing shareholder value.
Forecasting
The process of making predictions of the future based on past and present data and analysis of trends.
Business Strategy
A plan of action designed by organizations to achieve defined goals, compete in the market, and improve financial and market performance.
FA/Sales Ratio
A financial ratio that compares a company's fixed assets to its sales revenue, indicating how well assets are being used to generate sales.
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