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________ VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
Academic Journals
Publications that disseminate research findings and scholars’ analyses in specific academic fields.
Magazines
Publications, usually periodical, containing a variety of articles, stories, photographs, and advertisements, aimed at a specific audience or interest group.
Description
An account or documentation of observed conditions. One basic goal of research is to describe communication phenomena in such a way that others can understand it.
Critical Research
An approach focusing on identifying and challenging underlying assumptions, power structures, and inequalities in societal phenomena.
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