Which of the Following Is True of Product Line Pricing

question 57

Multiple Choice

Which of the following is true of product line pricing?

• A) The price steps take cost differences between products in the line into account.
• B) The pricing strategy cannot be used by companies in developed countries.
• C) The price steps do not account for the prices of similar products from competitors.
• D) The pricing strategy involves overpricing products so that they appeal to the elite.
• E) The customer's perception of the value of different features is considered irrelevant.

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Definitions:

Spines

Stiff, sharp projections on plants or animals, serving as a defense mechanism or structural support.

Fuzz

Fine, soft hair or fibers on the surface of a plant, animal, or material, giving a fluffy texture.

Rain Shadow

Dry region downwind of a coastal mountain range.

Leeward

The side of an object or area that is sheltered from the wind, opposite to the windward side.