If Detroit DLX Charges the Same Price for the Delivery

question 54

Multiple Choice

If Detroit DLX charges the same price for the delivery of its product to customers located in the states near the Great Lakes, but a different price to customers elsewhere, the company is using ________.

• A) psychological pricing
• B) promotional pricing
• C) zone pricing
• D) reference pricing
• E) uniform-delivered pricing

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Definitions:

Ultimate

Representing the final or most significant version of something, or the fundamental principles underlying a concept.

Arousal Theory

A theory in psychology that suggests individuals are motivated to engage in behaviors that help them maintain an optimal level of physiological arousal.

Optimal Level

The most favorable or efficient level of functioning, performance, or operation.

Drive Theory

A theory suggesting that behavior is motivated by the need to reduce internal tension caused by unmet biological needs.