When Faced with a Competitor Who Has Cut Its Product's

question 97

Multiple Choice

When faced with a competitor who has cut its product's price, which of the following is the most cost-effective way for a company to maintain its own price but raise the perceived value of its offer?

• A) by improving the quality of the product
• B) by introducing a higher-priced premium brand
• C) by altering the company's marketing communications
• D) by bundling the offer with add-ons
• E) by distributing the product through less costly channels

---

Definitions:

Infraclavicular Area

The anatomical region located just below the clavicle or collarbone, often referred to in medical examinations or procedures.

Meningeal Inflammation

Inflammation of the meninges, the protective membranes covering the brain and spinal cord, often causing symptoms like fever, headache, and a stiff neck.

Stiff Neck

A condition characterized by soreness and difficulty in moving the neck, often due to muscle strain or tension.

Severe Headache

A significant and intense pain in the head, often requiring medical attention.