Dips in the Economy and the Instant Price Comparisons Made

question 77

Multiple Choice

Dips in the economy and the instant price comparisons made possible by the Internet have contributed to ________.

• A) decreased consumer price sensitivity
• B) increased consumer price sensitivity
• C) a less direct relationship between supply and demand
• D) low brand equity for luxury goods
• E) decreased brand loyalty

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Definitions:

Routine Messages

Communications that are part of the normal day-to-day operations in a business or organization, often standardized and dealing with regular activities.

Business Tone

The professional and formal manner of communication used in business environments.

Sales Report

A document or record that provides detailed information about sales performance over a specific period.

Indirect Approach

Message organization that starts with the evidence and builds a case before presenting the main idea.