Which of the Following Marketing Management Orientations Focuses Primarily on Improving

question 120

Multiple Choice

Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?

• A) production concept
• B) product concept
• C) selling concept
• D) marketing concept
• E) societal marketing concept

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Dow Jones & Co.

An American publishing and financial information firm that is one of the largest financial news companies in the world, known for the Dow Jones Industrial Average.

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