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What are the different internal factors that affect a firm's pricing decisions?
Marginal Social Benefit
The additional benefit received by society from the production or consumption of one more unit of a good or service.
Marginal Cost
The expense incurred from manufacturing an extra unit of a product or service.
Total Social Benefit
The total benefit to society from producing or consuming a good, including both private benefits and any external benefits.
Total Individual Benefit
The total value or satisfaction that an individual derives from consuming a particular quantity of goods or services.
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