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Briefly Compare and Contrast the Concepts of Needs, Wants, and Demands

question 21

Essay

Briefly compare and contrast the concepts of needs, wants, and demands and provide examples to illustrate your answer. How do these three concepts relate to marketing practices?

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Definitions:

Physical Arousal

The body's physiological response to stimuli, which can include increased heart rate, sweating, or heightened senses.

Contagion

A phenomenon where an idea, attitude, or emotion spreads rapidly from person to person, similar to the spread of infectious diseases.

Crazes

Intense and widely shared enthusiasm for something, often a new and popular phenomenon, that appears suddenly and fades quickly.

Fads

Short-lived trends or crazes that become popular quickly and fade away with nearly the same speed.

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