Examlex
The art and science of choosing target markets and building profitable relationships with them is called ________.
Preemption
A legal doctrine that allows federal law to take precedence over state laws in cases where both governments have enacted competing laws or policies.
Police Power
The capacity of a state to regulate behaviors and enforce order within its territory, mainly in areas concerning health, safety, and morals.
General Revenue Sharing
A form of federal monetary aid that is given to states and municipalities with minimal restrictions on how it can be spent.
Means Testing
A procedure to determine eligibility for certain forms of financial aid or social services based on the income and assets of an applicant.
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Q141: Using _ segmentation, marketers form segments of