The Final Step in the Marketing Process Is ________

question 78

Multiple Choice

The final step in the marketing process is ________.

• A) capturing value from customers
• B) creating customer delight
• C) creating customer lifetime value
• D) understanding the marketplace
• E) designing a customer-driven marketing strategy

---

Definitions:

Reappraisal Process

A cognitive strategy that involves changing the way one thinks about a potentially emotion-eliciting event in order to alter its emotional impact.

Sadness

An emotional state characterized by feelings of disappointment, loss, or despair.

Tears

A saline fluid produced by the lacrimal glands, serving both emotional and lubricative functions for the eyes.

Secondary Emotion

Emotions that develop with more cognitive processing and social learning, such as guilt or shame, as opposed to primary emotions like happiness or fear.