Which of the Following Marketing Management Concepts Is Most Likely

question 51

Multiple Choice

Which of the following marketing management concepts is most likely to lead to marketing myopia?

• A) customer-driven marketing concept
• B) customer-driving marketing concept
• C) societal marketing concept
• D) marketing concept
• E) product concept

---

Definitions:

Bloggers

Individuals who write and publish content on weblogs, sharing their opinions, insights, and experiences with an online audience.

Organization

A structured group of people working together towards common goals, often with defined roles and processes.

Workflow

The movement of work from one point to another in a system.

System

A set of interrelated components that function together towards achieving a particular goal or set of objectives.