Which of the Following Statements Is True About Creating Customer

question 10

Multiple Choice

Which of the following statements is true about creating customer loyalty and retention?

• A) Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage.
• B) Customer delight creates a rational preference and not an emotional relationship with the brand.
• C) The aim of customer relationship management is to focus solely on customer delight.
• D) Losing a customer hardly makes a difference to a company's sales.
• E) The aim of customer relationship management is to focus solely on customer satisfaction.