Apart from Retaining Good Customers, Most Marketers Want to Constantly

question 121

Multiple Choice

Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?

• A) Marketers want to increase their market share.
• B) Marketers want to increase the share they get of the customer's purchasing in their product categories.
• C) Marketers want to diversify their operations and customize their products to cater to the entire market.
• D) Marketers want to continuously increase their customers' levels of satisfaction.
• E) Marketers want to turn satisfied customers into delighted customers.

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Definitions:

Involvement Programs

Initiatives designed to engage employees in decision-making processes and to increase their input and commitment to the organization.

Human Resources Practices

The methods, policies, and procedures implemented by organizations to manage and develop their workforce, including recruitment, training, appraisal, and compensation.

Flexibility

The quality of being adaptable or variable, capable of changing or being modified according to different conditions or circumstances.

Job Control Unionism

A labor movement strategy aimed at giving workers more control over their jobs, work conditions, and the decision-making processes within their workplaces.