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Explain Why the Aim of Customer Relationship Management Is to Create

question 38

Essay

Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight.


Definitions:

1933 Act

Officially known as the Securities Act of 1933, this legislation was enacted to protect investors by requiring transparency in the financial statements of publicly traded companies.

Communications Not Deemed A Prospectus

Information shared about an investment opportunity that does not legally constitute a formal offer to sell securities.

Securities Act Of 1933

A U.S. federal law enacted to ensure transparency in financial statements so investors can make informed decisions about investments, and to establish laws against fraud in the securities industry.

Interstate Commerce

Trade, traffic, or transportation involving the crossing of state boundaries within the United States.

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