Examlex
Following the change in consumer values and consumption patterns after the Great Recession, marketers have changed their marketing strategies to emphasize the ________ of their products.
Basic Research
Research aimed at gaining more comprehensive knowledge or understanding of the subject without targeted applications towards processes or products.
Process Innovation
The implementation of a new or significantly improved production or delivery method in a business or industry.
Product Innovation
The process of developing and introducing new or significantly improved products to the market, enhancing variety, performance, or quality.
Invention
The creation of a new product, process, or method that has never been made before, through the use of imagination and ingenuity.
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