Which of the Following Statements Is True of the Idea

question 1

Multiple Choice

Which of the following statements is true of the idea generation stage in the new product development process?

• A) The purpose of idea generation is to reduce the number of ideas to the least possible number.
• B) Truly innovative companies rely exclusively on a single source for new product ideas.
• C) Customers are the least important sources of new product ideas.
• D) Truly innovative companies develop extensive innovation networks that capture ideas and inspiration from every possible source.
• E) Truly innovative companies seldom rely on customers and the general public for ideas.

---

Definitions:

Marie Curie

A pioneering physicist and chemist, the first woman to win a Nobel Prize and the only person to win Nobel Prizes in two different scientific fields (Physics and Chemistry), known for her research on radioactivity.

Cooking

The practice or skill of preparing food by combining, mixing, and heating ingredients.

Variables

Symbols or placeholders used in mathematics and science to represent values that can change.

Buttermilk

A dairy product traditionally left after churning butter out of cream, now often commercially made by adding lactic acid bacteria to milk.