Product Planners Need to Consider Products and Services on Three

question 97

Multiple Choice

Product planners need to consider products and services on three levels. At the second level, product planners must ________.

• A) offer additional product support and after-sale services
• B) identify the core customer value that consumers seek from the product
• C) turn the core benefit into an actual product
• D) find out how they can create the most satisfying brand experience
• E) define the problem-solving benefits or services that consumers seek

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Definitions:

Financial Ratios

Quantitative measures derived from financial statements used to evaluate a company's financial health, performance, and viability.

Balanced Scorecard

Tallies organisational performance in financial, customer service, internal process, and innovation and learning areas.

Capital Budgeting

The process of planning and managing an organization's long-term investments in assets or projects, accounting for potential risks and future benefits to achieve financial objectives.

Base Pay

The initial salary paid to an employee, not including bonuses, benefits, or other compensation.