Which of the Following Is the Lowest Level on Which

question 111

Multiple Choice

Which of the following is the lowest level on which marketers can position their brands in target customers' minds?

• A) beliefs and values
• B) product benefits
• C) product attributes
• D) after-sale services
• E) brand equity

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Definitions:

Purchaser

A person or organization that purchases products or services.

Life Estate

A property interest that lasts for the lifetime of a specific individual, after which the property passes to another designated party.

Finder

An individual or entity that identifies and facilitates a business opportunity or the recovery of lost or unclaimed assets for a fee.

Proper Owner

The legitimate or rightful holder of property, who has legal title or claim to it.