Which of the Following Is True About Behavioral Segmentation on the Basis

question 84

Multiple Choice

Which of the following is true about behavioral segmentation on the basis of the loyalty variable?

• A) Consumers tend to pay more for products that are targeted at their respective age group or generation.
• B) By looking at customers who are shifting away from its brand, a company can learn about its marketing weaknesses and take actions to correct them.
• C) Highly loyal customers of a brand are less likely to engage in word-of-mouth publicity than those who are not.
• D) Completely loyal customers of a brand are typically loyal to two or three brands of a given product.
• E) Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable.

---

Definitions:

Negative Messages

Communications that convey unfavorable, adverse, or otherwise negative information to the recipient.

Optimism

The tendency to maintain a positive outlook, expecting the best possible outcome in any given situation.

Negative Organizational News

Information communicated by an organization that may be perceived as unfavorable, disappointing, or detrimental by its stakeholders.

Disappointment

The feeling of dissatisfaction that arises when expectations or wishes are not met.