Marketers Often Segment International Markets According to the Type and Stability

question 52

Multiple Choice

Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________.

• A) geographic location
• B) economic factors
• C) cultural factors
• D) political factors
• E) sociocultural factors

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Definitions:

Clayton Act

A U.S. legislation enacted in 1914 aimed at promoting competition among businesses by prohibiting certain types of anti-competitive practices.

U.S. Justice Department

A federal executive department responsible for the enforcement of the law and administration of justice in the United States.

Structuralist View

A perspective in various academic disciplines that emphasizes the importance of underlying structures in understanding social phenomena, economics, or literary interpretations.

Active Antitrust

Aggressive governmental or legal actions aimed at breaking up monopolies, promoting market competition, and preventing anti-competitive practices.