In Routine Buying Situations, Which of the Following Members of the Buying

question 139

Multiple Choice

In routine buying situations, which of the following members of the buying center has formal or informal power to select or approve the final suppliers?

• A) users
• B) influencers
• C) gatekeepers
• D) deciders
• E) buyers

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Definitions:

Equity Position

An equity position refers to ownership interest in a company through the holding of shares or stocks, indicating partial ownership.

Business Worth

The monetary value or equity value of a business, determined through various valuation methods.

Secondary Market

A market where investors buy and sell securities they already own rather than purchasing new issues from the issuing company.

Securities

Securities that signify either an equity stake in a publicly listed company, a debt interest in a corporation or government entity, or entitlements to ownership through options.