An American Cola-Manufacturing Company That Primarily Targets Rebellious and Adventurous

question 56

Multiple Choice

An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation.

• A) occasion
• B) geographic
• C) income
• D) benefit
• E) psychographic

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Definitions:

Reality Principle

The concept in psychoanalytic theory that the mind functions to mediate between the demanding needs of the id and the external real world.

Ego

In psychoanalytic theory, the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual, defining their character and psychological identity.

Freud

Sigmund Freud, an Austrian neurologist known for founding psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.