Business Marketers Use Geographic, Demographic, Benefit, User Status, Usage Rate

question 8

Multiple Choice

Business marketers use geographic, demographic, benefit, user status, usage rate, and loyalty status to segment their markets. They also use ________, customer operating characteristics, purchasing approaches, and situational factors.

• A) weather patterns
• B) psychographics
• C) ethical traits
• D) budgets and financial status
• E) personal characteristics

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Definitions:

Data Set

A collection of data, often in tabular form, where each column represents a particular variable and each row corresponds to a given member of the data set.

Confidentiality

In the context of research, it refers to the obligation to protect personal information from unauthorized access, disclosure, or misuse.

Fidelity

The degree to which a copy or representation of something is faithful to the original.

Beneficence

The ethical principle that involves acting in the best interests of others, promoting good and preventing harm.