When Segmenting by Usage Rate, Markets Can Be Segmented into Nonusers

question 77

True/False

When segmenting by usage rate, markets can be segmented into nonusers, ex-users, potential users, first-time users, and regular users of a product.

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Definitions:

Phobic Fear

An irrational and intense fear of a specific object, situation, or activity, leading to significant anxiety and avoidance behaviors.

Sexual Harassment

Unwanted or unwelcome sexual behavior, which can include physical or verbal actions, creating an offensive environment.

Dominant Element

refers to the primary or leading factor in a situation or relationship.