Several Structural Factors Affect Long-Run Segment Attractiveness

question 123

Multiple Choice

Several structural factors affect long-run segment attractiveness. These include all of the following EXCEPT ________.

• A) easy entry by new competitors
• B) the segment does not match the company's long-run objectives
• C) strong and aggressive competitors
• D) many substitute products
• E) power of buyers

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Definitions:

Seymour Martin Lipset

An American sociologist and political scientist known for his work on the sociology of democracy, social stratification, and the conditions that foster right-wing extremism.

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