The Full Mix of Benefits on Which a Brand Is

question 136

Multiple Choice

The full mix of benefits on which a brand is differentiated and positioned is known as the brand's ________.

• A) value proposition
• B) service life
• C) value stream
• D) supply chain
• E) demand chain

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Definitions:

British Colonists

Individuals from Britain who settled in various parts of the world, forming colonies that often became the foundation of modern nations.

Restrict Interaction

The act of limiting or controlling engagements or communications between individuals or groups.

Slave Workforce

The use of enslaved individuals as forced laborers, historically practiced in various parts of the world, including in the Americas, until the abolition of slavery.

Slave Conspiracies

Alleged or actual organized secret plots by enslaved people aiming to rebel or escape from slavery, often met with severe repression.