If a Buying Center Is Most Influenced by Authority in the Business

question 24

Multiple Choice

If a buying center is most influenced by authority in the business buying process, it can be safely concluded that ________ factors have a major influence on its buying behavior.

• A) technological
• B) systemic
• C) interpersonal
• D) strategic
• E) economic

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Definitions:

Mean

The statistical measure that divides the sum of all values in a data set by the number of values, commonly known as the average.

Median

A statistical measure representing the middle value in a data set, where half the numbers are above and half are below it.

Median

The middle value in a list of numbers, which separates the higher half from the lower half.

Mean

A statistical measure referring to the average value in a set of numbers, calculated by dividing the sum of all numbers by the quantity of numbers.