Which of the Following Terms Refers to a Specific Mix

question 37

Multiple Choice

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

• A) brand perception
• B) brand identity
• C) brand personality
• D) brand concept
• E) brand equity

---

Definitions:

J. Higgins, Withdrawals

The amount of money withdrawn by J. Higgins from a business for personal use, affecting the owner's equity.

M. Sims Capital

An account representing the owner’s equity or the funds contributed by and belonging to the owner of a company.

Income Summary

An account used in the closing process that aggregates all income and expense accounts to determine the net profit or loss.