________ Refers to Qualitative Research Designed to Probe Consumers' Hidden

question 68

Multiple Choice

________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.

• A) Perception analysis
• B) Subliminal analysis
• C) Motivation research
• D) Need recognition
• E) Market segmentation

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Definitions:

Standard

A specimen for which test values are already known; used to calibrate test equipment.

Medical Assistant

A healthcare professional who supports the work of physicians and other health professionals, usually in a clinic setting, through a variety of tasks.

POL

Abbreviation for Point Of Lay, referring to the age at which poultry are ready to start laying eggs; can also stand for Physicians' Office Laboratory, a lab within a physician's office.

Supplies

Materials and items necessary for carrying out a process or activity, especially in professions like healthcare or education.