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Give an example of a cultural shift that may impact the marketing of products or services.
Transfer Payments
Payments made by the government to individuals without the expectation of goods or services in return, such as welfare benefits and social security.
Depreciation
The process through which the value of assets decreases over time due to use, wear and tear, or obsolescence.
Durable Good
A type of good that does not quickly wear out and is expected to last for several years under normal usage conditions.
Gross Domestic Product
GDP stands for Gross Domestic Product and refers to the sum of the monetary or market value of all final goods and services that are produced within the confines of a nation during a given time frame.
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