When Consumers Are Highly Involved with an Expensive, Infrequent, or Risky

question 45

Multiple Choice

When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ________.

• A) habitual buying behavior
• B) complex buying behavior
• C) impulse buying behavior
• D) dissonance-reducing buying behavior
• E) consumer capitalism

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Definitions:

HR Demand

Refers to the quantity and quality of human resources that an organization requires to meet its operational objectives.

Trend Analysis

The practice of collecting information and attempting to spot a pattern, or trend, in the information.

Simple Regression

A statistical method used to model the relationship between a single independent variable and a dependent variable.

Independent Variable

In statistical analysis, a variable that is manipulated to determine its effects on a dependent variable.