A Particular Automobile Company Works to Keep Its Customers Happy

question 42

Multiple Choice

A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?

• A) need recognition
• B) information search
• C) evaluation of alternatives
• D) purchase decision
• E) postpurchase behavior

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Definitions:

Drive System

A method of management focused on maximizing output through intense supervision and control over workers, often at the expense of their well-being.

Factor Of Production

An economic term describing the inputs used in the production of goods or services in the attempt to make an economic profit. These include land, labor, capital, and entrepreneurship.

Equity

The concept of fairness and justice in treatment, sharing, and opportunity, or ownership interest in an asset or business.

Employment Laws

Regulations and legal standards governing the relationship between employers and employees, covering aspects like hiring, working conditions, and workplace discrimination.