________ Are People Within a Reference Group Who, Because of Special

question 140

Multiple Choice

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

• A) Opinion leaders
• B) Innovators
• C) Surrogate consumers
• D) Stealth marketers
• E) Lagging adopters

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Definitions:

Forest Plot

is a graphical display designed to illustrate the relative strength of treatment effects in multiple quantitative scientific studies addressing the same question.

Chart

A visual representation of data designed to make information easily understandable at a glance.

Cultural Differences

Variations in beliefs, values, habits, norms, and practices among different groups or societies.

Fundamental Attribution Error

The tendency to overemphasize internal characteristics in explaining someone else's behavior while underestimating external factors.