A Good Marketing Information System Balances the Information Users ________

question 52

Multiple Choice

A good marketing information system balances the information users ________ to have against what they ________ and what is ________ to offer.

• A) request; want; affordable
• B) demand; should request; time-efficient
• C) want; are unaware of; the newest technology
• D) would like; need; feasible
• E) don't need; can afford; available

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Definitions:

Seminal Work

A work that has great significance or influence in a particular field.

Charismatic Leadership

A leadership style characterized by an individual's ability to inspire and motivate followers through their personality, communication, and behavior.

Pseudotransformational Leadership

Leadership that appears to be transformational but actually manipulates followers for the leader's own benefit rather than inspiring genuine change.

Inspirational Motivation

The ability of a leader to inspire and motivate others to achieve higher levels of performance through a compelling vision of the future.