Which of the Following Is NOT a Method of Gathering

question 137

Multiple Choice

Which of the following is NOT a method of gathering good marketing intelligence?

• A) sending out teams of trained observers to mingle with customers
• B) interviewing competitors' employees to learn as much "inside information" as possible
• C) setting up digital centers that monitor brand-related online consumer and marketplace activity
• D) purchasing merchandise from competing sites to analyze and compare their assortment, speed, and service quality
• E) searching specific competitor names, events, or trends to see what comes up

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Definitions:

HTML Code

The standard markup language used to create and design web pages by structuring and presenting content on the World Wide Web.

Google Analytics

A web service offered by Google that tracks and reports website traffic.

Bandwidth

The capacity of a network to transmit data, measured in bits per second.

Database

An organized collection of data, generally stored and accessed electronically from a computer system.