To Overcome Problems in Focus Group Interviewing, Some Companies Employ

question 140

Multiple Choice

To overcome problems in focus group interviewing, some companies employ small groups of consumers who interact directly and informally with product designers without a focus group moderator present. Such groups are known as ________.

• A) classes
• B) consumer guilds
• C) virtual communities
• D) immersion groups
• E) primary groups

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Definitions:

Nausea

A sensation of unease and discomfort in the upper stomach, often preceding vomiting.

Paired Buzzer-shock

A conditioning technique involving the pairing of a neutral stimulus (buzzer) with an aversive stimulus (shock) to provoke a response.

Fear Response

The fear response is an emotional and physiological reaction to perceived threats, activating the body's fight-or-flight response.

Extinction

Extinction, in psychology, is the process through which a conditioned response decreases or disappears as a result of repeated exposure without the unconditioned stimulus.