In Collecting Primary Data, Marketing Researchers Have a Choice of Two

question 69

Multiple Choice

In collecting primary data, marketing researchers have a choice of two main research instruments, ________.

• A) reference books and journals
• B) questionnaires and mechanical devices
• C) social networks and internal databases
• D) commercial online databases and search engines
• E) open-source directories and blogs

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Definitions:

Salvage Value

The estimated residual value of an asset after its useful life has ended.

Marriage Penalty

In the tax system, the phenomenon that a two-income married couple pays more tax than the sum of two single people making the same money.

Two-Income Married Couples

Households in which both spouses earn income from employment.

Taxes

Mandatory financial charges or other types of levies imposed upon a taxpayer by a governmental organization.