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What Are the Major Structural Factors Affecting Long-Run Segment Attractiveness

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What are the major structural factors affecting long-run segment attractiveness?


Definitions:

Empathy

The capacity to comprehend and empathize with someone else's emotions.

Bad-News Message

Communication that conveys negative or unfavorable information in a tactful and considerate manner.

Service Failure

A situation where a service does not meet the customer's expectations, leading to dissatisfaction.

Follow-Up

An action taken to ensure a previous communication has been understood, or to check the progress of an activity.

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