After a Research Instrument Is Selected, the Next Step in the Marketing

question 142

Multiple Choice

After a research instrument is selected, the next step in the marketing research process is to ________.

• A) select a sampling method
• B) interpret the research findings
• C) implement the research plan
• D) evaluate alternatives
• E) select a research approach

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Definitions:

Implementation

The process of putting a decision or plan into effect; execution.

Negotiator's Bottom Line

The minimum or maximum that a negotiator is willing to accept during a negotiation process.

BATNA

Best Alternative To a Negotiated Agreement; the best course of action a party can take if current negotiations fail and an agreement cannot be reached.

Procedure

A set of established guidelines or steps to be followed in carrying out a task or process.