Customer Information Is Often Buried Deep in Separate Databases and Records

question 82

Multiple Choice

Customer information is often buried deep in separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.

• A) neuromarketing
• B) customer needs marketing
• C) customer relationship management
• D) ethnographic research
• E) netnography research

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Definitions:

Media Richness Hierarchy

A theory that ranks communication media according to their capacity to convey information effectively and accurately, with richer media being more capable of handling complex messages.

Face-To-Face Communication

Direct interaction between people in the same location, often considered the most effective form of communication.

Lean Media

An approach to media production and consumption that emphasizes minimalism, eliminating wastage, and focusing on value from the perspective of the end user.

Routine Information

Data or facts that are regularly collected, processed, and utilized in the normal course of business or activities.