Which of the Following Is Least Likely to Be a Tool

question 67

Multiple Choice

Which of the following is least likely to be a tool used by small businesses?

• A) observation of customers and potential customers
• B) online product and service review sites
• C) purchasing data from Nielsen or U.S. Yankelovich MONITOR
• D) informal surveys using small convenience samples
• E) competitor and customer web, mobile, and social media sites

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Definitions:

Planning Budget

A budget designed at the beginning of a budgeting period, reflecting the expected financial results and operational activities.

Net Operating Income

Profit generated from a company's regular business activities, excluding taxes and interest.

Client-Visits

The act of meeting with clients or customers in person for business purposes such as sales, support, or consultation.

Flexible Budget

A budget that adjusts or flexes with changes in the volume or activity levels of a company, allowing for more accurate comparisons to actual performance.