Which of the Following Is True About Customer Relationship Management

question 118

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A) Data mining has limited applicability in CRM activities.
• B) Sophisticated analytical tools are sparingly used in CRM activities.
• C) CRM reduces the number of customer touch points.
• D) CRM aims to maximize customer loyalty.
• E) CRM enables firms to compare various product and service categories.

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Definitions:

Barbecue

A cooking method involving grilling, smoking, or roasting meats and vegetables, especially outdoors, and often accompanied by a distinctive sauce.

Oppressively Hot

Describes extreme heat that feels uncomfortable or unbearable.

Ring

A ring is a circular piece of jewelry that is typically worn on the finger, often symbolic of commitment or status.

Final Exam

The last examination given in a course, usually comprehensive and covering material from the entire term or semester.