The ________ Concept Calls for Socially and Environmentally Responsible Actions

question 26

Multiple Choice

The ________ concept calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

• A) societal marketing
• B) business-to-business
• C) direct marketing
• D) strategic planning
• E) sustainable marketing

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Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, promoting high and steady response rates.

Contingency

A future event or circumstance that is possible but cannot be predicted with certainty, often used in psychology to describe the relationship between behavior and its consequences.

DRO

Differential Reinforcement of Other behavior, a technique used in behavioral therapy to encourage the occurrence of desired behaviors by only rewarding behaviors other than the undesirable one.