Which of the Following Is True of the BCG Matrix

question 102

Multiple Choice

Which of the following is true of the BCG matrix approach?

• A) It is inexpensive to implement.
• B) It does not have any limitations.
• C) It considers market growth rate to be a measure of market attractiveness.
• D) It describes consumer motivations and needs.
• E) It does not consider relative market share to be a measure of company strength in the market.

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Definitions:

Food Production

The process that involves growing crops and raising livestock for human consumption.

Paleolithic Villages

Early human settlements dating from the Paleolithic era, characterized by simple structures and tools, and a hunter-gatherer way of life.

Toolmaking

The process of creating instruments or devices that can be used to perform functions, traditionally associated with human development.

Pottery

The craft or process of making vessels and other objects with clay and other ceramic materials, which are fired at high temperatures to give them a hard, durable form.