________ Companies Use Both Offline and Online Marketing Channels

question 59

Multiple Choice

________ companies use both offline and online marketing channels.

• A) Start-up
• B) Click-only
• C) Omni-channel retailing
• D) Brick-and-mortar
• E) Brick-only

---

Definitions:

Split-off Point

In process costing, the stage in production where multiple products emerge from a single process and continue to be processed further or sold as is.

Joint Production Costs

Costs that are incurred up to the split-off point in a process that produces multiple products.

Absorption Costing

This accounting style integrates all facets of manufacturing costs—direct materials, direct labor, and both variable and fixed overheads—into the comprehensive cost of a product.

Markup

The amount added to the cost of goods to cover overhead and profit, determining the selling price.