The Process of Evaluating Each Market Segment's Attractiveness and Selecting

question 143

Multiple Choice

The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is known as ________.

• A) market segmentation
• B) diversification
• C) market targeting
• D) prospecting
• E) downsizing

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Definitions:

Winding Up

The process of dissolving a business by disposing of its assets, paying off creditors, and distributing any remaining assets to shareholders or owners.

Chartered Bank

A financial institution that has been established and operates under a charter granted by the government, offering a range of banking services.

Partnership

A form of business legally organized by multiple individuals who participate in managing the enterprise and dividing its earnings.

Bank of Nova Scotia

A multinational Canadian banking and financial services company also known as Scotiabank.